2:00 PM to
3:00 PM

A convergência de Conteúdo, Contexto e Competências
Prof. Wayne Hodgins

The Convergence of Content, Context and Competencies Prof. Wayne Hodgins

C-ing the Future: the Convergence of Content, Context and Competencies

After many years and much observation of great groups working globally on creating great learning, training and education, it consistently comes down to being effective with three primary components; Content, Context and Competencies and the challenge of converging all three to enable great learning and performance.

As per the Venn diagram above, each one of these three “C’s” is enormous and requires their own focus, systems expertise, etc.  However it is equally critical to focus on bringing all three of these components together because performance, personalization and payoff occurs in the center where all 3 converge.

This session will explore each “C” and how they need to converge as follows:

CONTENT:

In the past few years we have seen content get the most focus and arguably make the most progress.  However there is now a critical need for a organizations to design and implement a content strategy and a reference model and to drive a fundamental shift in the supply chain surrounding content development.  As we do so, we will see a fundamental conversion of content from a “product” to a “service” and changing the business models to match.  

COMPETENCIES:

Competencies are the “demand side” of dynamic and on-demand content development and are responsible for establishing a performance basis for learning, training and education.  In most of the Learning Object and content discussions we assume that there will be a learning objective at the center and acting as a catalyst for the aggregation of just the right content for the learner.  Yet there seems to be little more than mention of this goal and how it will be realized. What are the competencies, skills, knowledge and abilities that are needed? How will we label, categorize, find, assemble, package and deliver the almost infinite number of these? How can competencies be more flexible to deal with the "unexpected" responsiveness and responsibilities which more and more are facing? Do these problems sound vaguely familiar? Seem similar to discussions about content and learning? No coincidences then that similar new models for making competencies modular, tagged with metadata and managed by systems and standards are emerging from such worlds as Human Resources, eLearning and Knowledge Management.  There is also a critical need to collaborate with others internationally who are beginning to do tackle enormous challenge of developing the detailed taxonomies and databases for competencies.

CONTEXT:

Context is the critical ingredient to making the mass customization and personalization of the learning experience.  Context does not come so much from content itself, but rather from being delivered or available at the right location, on demand and adapted to the conditions and circumstances where the "teachable moment" occurs. But how can we do this? How can we deal with the enormous scale and diversity of contexts this vision implies?  Context needs to be stripped out of content so it can be dealt with, manipulated, reused and developed by itself.  We need to focus on the “learning environment” within which the learning (and working) takes place.

CONVERGING the 3 C’s:

Pulling these three components together is the final key and will require the leverage of our work to date on such things as metadata and accredited standards.

You will leave this session with both the big picture and a model for putting the pieces together.